Let’s Make Your Marketing Work Harder — and Smarter.
Miss ROI // Culture Built // Data Backed // Performance Obsessed // Miss ROI // Marketing That Resonates // Growth Systems That Scale // Miss ROI
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THE STRATEGIST BEHIND MISS ROI
Hi, I’m Alicia Ray, the Growth Architect behind Miss ROI.
I design marketing systems that perform, built on insight, culture, and the kind of instinct you can’t automate.
Over the last decade, I’ve helped brands connect creativity with conversion, transforming performance marketing into a discipline of precision and power.
I don’t chase algorithms or aesthetics. I build frameworks that outlast both. Because the best marketing doesn’t look like marketing, it feels inevitable.
If you’re ready for strategy that doesn’t just move metrics, but moves people, you’re in the right place.
the SERVICES
Whether you’re scaling an eCommerce brand, leading a creative business, or building something that deserves to be seen, I help you bridge the gap between strategy and performance.
From precision paid media to data backed funnel design and ongoing optimization, I create growth systems that don’t just attract attention, they drive consistent, measurable revenue.
I don’t make things look good. I make them work better.
N.01
PAID MEDIA STRATEGY
N.02
FUNNEL ARCHITECTURE & CRO
N.03
GROWTH STRATEGY & OPTIMIZATION
Effortlessly Elevate Your Online Presence
You don’t need louder marketing, you need smarter systems.
Whether you’re scaling a brand, launching something new, or rebuilding what’s next, I help you align message, momentum, and method so your marketing feels effortless, and actually performs.
You Could Hire Anyone But You Won’t Get ME.
I don’t do cookie cutter campaigns or trendy templates, I build frameworks that win. Every brand I touch gets a system that’s magnetic, measurable, and made to scale.
Here’s what sets me apart:
Strategy Meets Aesthetic
I connect data to desire, translating audience behavior into performance-driven marketing that converts. Every asset has a job. Every dollar has direction.
Boutique Experience
You’re not getting another “manager.” You’re getting a growth partner who sees the full chessboard, from your paid structure to your brand psychology, and plays to win.
People Led, Intuitive Marketing
I merge culture, clarity, and conversion into creative that performs. Because beauty without strategy is a liability, and strategy without story doesn’t sell.
“Alicia doesn’t just market, she moves numbers. When we were building Urban Trivia, she completely transformed our digital presence. Her strategy helped boost conversions by over 20%, and our overall revenue skyrocketed 1,000% during her time with us.
From redesigning our site UX to mastering Amazon campaigns and building out automated email flows, Alicia brought clarity, structure, and performance to everything she touched. She’s data-driven, creative, and truly a force. You don’t just want her on your team — you need her.”
— Brandon Romas
Co-Owner, Urban Trivia Game
Client Love
“I’ve had the pleasure of working with Alicia at two different agencies. She was always a trusted resource with a fresh perspective. Alicia understands omnichannel marketing and why synergy across all channels matters. She will challenge anything in front of her for the greater good of the client, and she expects nothing less than excellence from herself and her team.
Her energy is motivating, her standards are high, and she pushes every project and person around her to the next level.”
— Yvonne Riggs
Director of Performance Media, Spark Foundry
Client Love
“Alicia doesn’t just market, she moves numbers. When we were building Urban Trivia, she completely transformed our digital presence. Her strategy helped boost conversions by over 20%, and our overall revenue skyrocketed 1,000% during her time with us.
From redesigning our site UX to mastering Amazon campaigns and building out automated email flows, Alicia brought clarity, structure, and performance to everything she touched. She’s data-driven, creative, and truly a force. You don’t just want her on your team — you need her.”
— Brandon Romas
Co-Owner, Urban Trivia Game
Client Love
“I’ve had the pleasure of working with Alicia at two different agencies. She was always a trusted resource with a fresh perspective. Alicia understands omnichannel marketing and why synergy across all channels matters. She will challenge anything in front of her for the greater good of the client, and she expects nothing less than excellence from herself and her team.
Her energy is motivating, her standards are high, and she pushes every project and person around her to the next level.”
— Yvonne Riggs
Director of Performance Media, Spark Foundry
Client Love
FREE STRATEGY RESOURCE
The Performance Playbook™
Marketing doesn’t have to be loud to work, it just has to perform.
The Performance Playbook™ pulls back the curtain on how I blend data, culture, and instinct to create systems that drive measurable growth and emotional connection.
This isn’t another “how-to” guide. It’s a clarity reset, a look inside the frameworks that turn creative ideas into consistent performance.
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FROM the blog
Design Your Growth System
Because great marketing doesn’t happen by accident, it’s built, tested, and refined.
I design growth systems that move with your brand, not against it. From data to creative, I bring structure to the spark, turning every click, view, and impression into a step toward measurable momentum.
Your brand deserves more than a glow up.
It deserves a strategy that performs.
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FROM CHAOS TO CLARITY // FROM CAMPAIGNS TO SYSTEMS // FROM MOMENTUM TO LEGACY // DESIGN YOUR GROWTH SYSTEM